The loved London Breakfast nook had grown beyond its original branding and need help bringing in a common thread. From the start, the diner embodied the movie Ferris Bueler's Day Off. The vibe was continued by keeping a relaxed playful system. It was a fine line finding pieces that would unite the brand without eliminating the unique heart of each location. Circular signage was created to make space for all locations and any new ones that might arise. New illustrations and type were created to unite the locations such as mugs, plates, postcards and menus.