SKYY Vodka rose to fame in the 90s with its iconic blue bottle and bold San Francisco attitude. A recent shift toward product purity blurred its identity—so we brought the edge back.

The new global identity, Audacious Glamor, channels SKYY’s original confidence with a sleek, modern twist.

The hero bottle leads the charge—its verticality echoed in bold layouts, a refined palette, and custom typeface. A new bottle icon and minimalist illustrations add clarity and style across all touchpoints.

Inspired by San Francisco’s character, our imagery captures everyday moments with a sharp, elevated lens.

‍