DIELINE

BRANDING / ART DIRECTION / ANIMATION / TYPE DESIGN

THE PROCESS OF PACKAGING

The Dieline is the designer's resource for all things packaging. The process of packaging became the concept for the system. Packaging vernacular lent itself to playful merch. An angular bespoke typeface  stemmed from the angular folds on a box. The identity also had needed to have enough flexibility to apply to their conference and awards. To boost interest in the new identity a teaser video was released.

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