Founded in 2010 at 77 19th St in Brooklyn, Breuckelen Distilling set out to challenge both industry giants and trendy upstarts. To do that, 77 Whiskey needed a rebrand tough enough to compete at home—and everywhere else. One that could show the world a more honest Brooklyn.

“Breuckelen” is the original Dutch spelling of Brooklyn. A nod to the roots. Brooklyn is a place where people come to build—art, businesses, legacies. It’s a constant mix of old and new, tradition and disruption. That tension became the foundation for the new Breuckelen Distilling brand.

The result: a platform that captures what Brooklyn really is—collaborative, restless, and unapologetically mixed. All bridges, no boundaries. Many voices, one spirit.

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