Breuckelen Distilling

VBI / PACKAGING

Welcome to Breuckelen’s Brooklyn

Founded in 2010 at 77 19th St in Brooklyn, Breuckelen Distilling set out to challenge both industry giants and trendy upstarts. To do that, 77 Whiskey needed a rebrand tough enough to compete at home—and everywhere else. One that could show the world a more honest Brooklyn.

“Breuckelen” is the original Dutch spelling of Brooklyn. A nod to the roots. Brooklyn is a place where people come to build—art, businesses, legacies. It’s a constant mix of old and new, tradition and disruption. That tension became the foundation for the new Breuckelen Distilling brand.

The result: a platform that captures what Brooklyn really is—collaborative, restless, and unapologetically mixed. All bridges, no boundaries. Many voices, one spirit.

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